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8月19-20日 美國(guó)威斯康星協(xié)和大學(xué)MBA《戰(zhàn)略管理》課程預(yù)告
上傳時(shí)間:2017年08月18日        瀏覽:0

8月19-20日 美國(guó)威斯康星協(xié)和大學(xué)MBA《戰(zhàn)略管理》課程預(yù)告
時(shí)間:08月
地址:上海交通大學(xué)徐匯校區(qū)
學(xué)校:美國(guó)威斯康星協(xié)和大學(xué)MBA上海班
電話(huà):400-021-0008
狀態(tài): [ 已結(jié)束 ]
預(yù)約試聽(tīng)

這是一個(gè)戰(zhàn)略至上的時(shí)代

你要是不懂點(diǎn)戰(zhàn)略

那可就是out了

本周末 Wenbin Yuan 教授就為大家?guī)?lái)

—— STRATEGIC MANAGEMENT


課程安排

上課時(shí)間:2017年8月19~20日(周六日)

上課地點(diǎn):上海交通大學(xué)徐匯校區(qū)


主講教授

●  Wisconsin registered professional geologist and hydrologist

●  CEO and founder of Dakota Intertek Corp

●  one of the founders of American Chinese Scientists and Engineers

●  VP and Funder of BrainSymphonics LLC

●  over 20 years of Management experience in industry, startups, schools, non-profit organizations and international consulting business helping American companies to enter into China’s market


Course Objectives

●The Strategic Management Flow Chart Process and each element and why the basic elements are interconnected, especially why vision and mission are so important in the strategic management process as a foundation and why it is so difficult to build a good vision and mission that all stake holders will share whole heartedly for long time and how do we use them to deal with constant changes through time.

●Key Elements and Terms in Strategic Management and the examples of successes and failures

●Basic Components of Vision and Mission Statements and why it is so challenging to provide them to an organization

●Complete Basic Internal and External Assessment and use the BCG analysis for real life problems, especially your own life stories

●Develop and Assess their own Strategy Management Style and Method in students’ own companies or own lives, especially the vision and mission as foundations.


先睹為快

戰(zhàn)略管理(strategic management)可定義為一門(mén)形成、執(zhí)行及評(píng)估可以讓組織達(dá)成目標(biāo)之跨功能決策的藝術(shù)與科學(xué)?;蛘哒f(shuō)怎樣給企業(yè)和員工以企業(yè)特有的工作價(jià)值,生命意義和溝通方式以及糾錯(cuò)方式的科學(xué)。

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△ 完整的策略管理模型



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△ 關(guān)鍵的外部力量與組織間的關(guān)系



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△ 依據(jù)主要負(fù)責(zé)人員來(lái)劃分的策略層級(jí)

預(yù)約試聽(tīng)

北京郵電大學(xué)-法國(guó)里昂商學(xué)院EMBA

8月19-20日 美國(guó)威斯康星協(xié)和大學(xué)MBA《戰(zhàn)略管理》課程預(yù)告

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